Course
Description:
While developing English language skills, this course introduces
students to small business management. Through reading, discussion, and case study analysis,
students develop an understanding of small business planning, of marketing and operational strategy development, of legal
and financial issues, and of day-to-day supervision and control
procedures.
Objectives: By the end of the course, students
should be able:
Instructional
Methods: Students
will read, discuss, and write in English in response to
situations described in the text; in reponse to quotations,
charts, tables, and pictures; and in response to "cases."
Grading: The final grade is
based on the following:
|
Class
Participation |
25% |
|
Assignments |
30% |
|
Quizzes |
10% |
|
Project |
10% |
|
Exams |
25% |
|
Total |
100% |
The
grading scale is: A=90-100%, B+=85-89%,
B=80-84%, C+=75-79%, C=70-74%, D=65-69%, F=60-64%
|
Week |
Topics |
Assignments and Tests |
|
1-2 |
Using
the text: parts of the book and
learning aids. Introduction to small business issues and trends. |
Read
chapter 1. Select
one chapter "question for discussion" and write at least a
paragraph explaining each. Write
a response to one of the chapter’s
case questions |
|
3 |
Opportunities
and challenges in small business |
Read
chapter 2.. Select
one chapter "question for discussion" and write at least a
paragraph for each. Write
a response to one chapter case question.
|
|
4 |
Forms
of ownership: Individual
oral presentation within small group in response to a specific chapter
case. |
Read
chapter 3. Write
a response to one chapter case question. Prepare
a small group oral presentation that responds to one chapter case
question. |
|
5 |
Becoming
a small business owner: identifying a
needed product and a market for it; franchising. |
Read
chapter 4. Write
a response to one chapter case question.
|
|
6-7 |
Planning
in organizing and managing a small business; writing a resume. Brief
individual oral presentations explaining a chapter visual or figure. |
Read
chapter 5. Write
a response to one chapter case question.
Select
one component of the sample business plan and explain why it is important. Write
a resume for yourself. Open
book test on material covered so far.
|
|
8 |
Financing
your business: various forms and
sources of financing; presenting yourself to lenders. Review
for exam. |
Read
chapter 6. Write
a response to one chapter case question.
Exam. |
|
9 |
Marketing
strategies: marketing concepts; using
research; packaging, pricing, and other aspects of marketing; implementing and
evaluating a marketing strategy. Individual
within small group oral presentations in response to a specific chapter case |
Read
chapter 7. Write
a response to one chapter case question.
Work
with a small group to prepare a small group oral presentation that responds
to one chapter case question. |
|
10 |
Promoting
and distributing a product: choosing a
distribution channel; advertising, merchandizing, and promoting the product;
managing credit. |
Read
chapter 8. Write
a response to one chapter case question.
|
|
11 |
Human
resources functions and regulations: Individual
within small group oral presentations in response to a specific chapter case |
Read
chapter 9. Write
a response to one chapter case question.
Work
with a small group to prepare a small group oral presentation that responds
to one chapter case question. |
|
12 |
Maintaining
good employee relationships |
Read
chapter 10 Write
a response to one chapter case question.
|
|
13 |
Locating
and laying out facilities |
Read
chapter 11 Write
a response to one chapter case question.
Prepare
your part of a small group oral presentation that responds one chapter case |
|
14 |
Purchasing,
inventory, and quality control Individual
within small group oral presentations in response to a chapter case |
Read
chapter 12 Write
a response to one chapter case question.
Continue
to work on small group presentation. |
|
15 |
Planning
for profit |
Read
chapter 13 Write
a response to one chapter case question.
|
|
16 |
Budgeting
and taxes Review
for exam. |
Read
chapter 14 Write
a response to one chapter case question.
Work
with a small group to prepare a small group oral presentation that responds
to one chapter case question Exam. |
|
17 |
Information
technology for small business |
Read
chapter 15 Write
a response to one chapter case question.
|
|
18 |
Risk
management, insurance, and crime prevention.
|
Read
chapter 16 Write
a response to one chapter case question.
Work
with a small group on a small group oral presentation about one case
question. |
|
19-20 |
Business-government
relations and business ethics |
Read
chapter 17 Write
a response to one chapter case question.
|
|
21 |
Planning
for the future: preparing the next
generation and preparing for management succession; tax and estate
planning. |
Read
chapter 18 Write
a response to one chapter case question.
Work
with a small group on a small group oral presentation about one of the
chapter case questions. |
|
22-23 |
Individual
Project: Developing a successful
business plan. |
Read
"Workbook for Developing a Successful Business Plan" Follow
instructor guidelines for developing an individual business plan |
|
24 |
Individual
project oral reports. Review
for exam. |
Individual
oral and written reports summarizing business plan. Final
exam. |
rev. 2/04, 2/07; 5/08